What is a Map Pack and How Does It Work?

What is a Map Pack?

Have you ever searched for a local business on Google and noticed a small map featuring the exact locations of the top 3 local businesses? This is known as the Map Pack! Essentially, a Map Pack is a 3-pack listing of local businesses displayed on Google when a user conducts a local search. In simpler terms, it is a mini-directory of three relevant businesses in proximity to the searched location. So if you’re a local business owner, you might be wondering, “how does this work, and why is it important to me?” Keep reading to learn more!

The Meaning of ‘Map Pack’

The “Map Pack” is also referred to as the “3-pack”, “local pack”, or “snack pack.” It is Google’s first page search engine result that features local businesses. When a user types a search query that has local intent, Google uses certain algorithms to produce the most relevant results based on different factors like the searcher’s location, relevance, and distance of businesses.

How Does a Map Pack Work?

The Map Pack requires that local businesses have completed their Google My Business (GMB) listing. Your GMB listing is a business listing that allows local businesses to appear on Google Maps, Google Earth, and Google+. Google uses the information provided in the listing such as business name, address, phone number, and category of business to rank the business in the Map Pack.

The Three Pillars of a Map Pack

The Map Pack is an essential part of Local SEO. Hence, to appear in the Map pack, businesses need to optimize their Google My Business listing. There are specific areas where businesses need to focus on the three pillars of a Map Pack. Firstly, businesses should ensure their GMB listing is up to date, accurate, and standardized. Secondly, businesses need to get reviews on their GMB listing. Positive reviews help to boost your authority towards Google’s algorithm, which helps you to rank better in the Map Pack. Thirdly, businesses need to ensure that their website is optimized for local search results, including using the correct schema markup that outlines your business details to Google.

Why We Think You Should Invest in a Map Pack

As a local business owner, your goal is to rank in the top 3 Map Pack listings for relevant local searches as this will result in increased traffic and sales. Research has shown that 50% of consumers visit the physical store on the same day of their Google search. Another 18% visited the store the next day. The Map Pack operates on a pay-to-play system, and therefore, investing in getting your business listed on Google will require spending time or money on optimizing your GMB listing to help boost your ranking in the Map Pack.

In Brief

The Map Pack is essential for local businesses to be found online. It’s a mini-directory of the top 3 local businesses displayed on Google’s first page search result. Its algorithms prioritize proximity, relevance, and distance when ranking local businesses. Therefore, businesses must focus on the three pillars of a Map Pack, including optimizing their GMB listing, getting reviews, and ensuring their website is search engine optimized. By investing in the Map Pack, businesses increase their chances of being discovered by potential customers, resulting in increased sales and revenue.

Most Frequently Asked Questions

Q: How do I get my business on the Map Pack?
A: You need to optimize your Google My Business listing, which includes adding accurate business details, getting positive reviews, and ensuring your website is optimized for local search.

Q: Will the Map Pack replace traditional search results?
A: No, but it will take priority if Google detects local intent in a search query.

Q: Can I buy my way to the top of the Map Pack?
A: No, the rankings are determined by three factors: proximity, relevance, and distance. However, businesses can influence proximity by optimizing their location and ensuring their GMB listing is up to date.